Check out the video!
The Digital Marketing Certifications I Recommend
Free Certifications
- Hubspot’s SEO Certifications
- Hubspot’s Inbound Certifications
- SEMRush SEO Certifications
- Google Analytics Certifications
- Google Ads Certifications
Paid Certifications
- Facebook Blueprint Certifications – For Facebook Ads & Advertising Strategy
- ConversionXL – For super in-depth consumer psychology, CRO classes, all kinds of cool stuff – I learned as much strategy & principles in these classes as I did in my Masters degree
Free Case Study Templates
Groups I’m Part Of For Networking
- Ad Club Next (Colorado Chapter) However there are multiple Ad Clubs all over the US
- Meetup.com In addition to language meetups there are also some great networking opportunities on Meetup
- Nomadlist.com This is a paid service, but pretty killer one more around digital nomads than marketing per se.
- The Digital Nomad Lifestyle FB Group
The Transcription Of This Video
Definitely not placed here for SEO purposes
00:01
[Applause]
00:04
hey this is Loren
00:07
with digital nomad lifestyle
00:10
uh i’m probably not going to edit that
00:12
out we’re not we’re gonna we’re gonna go
00:14
for it so uh today’s talk
00:17
um is the
00:19
four steps to getting into digital
00:20
marketing so i’m asked this question
00:22
quite a bit about how to how to get into
00:23
digital marketing how i got into digital
00:25
marketing i did put together a little
00:27
more expansive video about my full story
00:31
which you can see on
00:32
on my youtube or on instagram
00:36
but here’s like the four steps a little
00:38
more condensed
00:39
so step one is going to be niche down so
00:42
the first thing that a lot of people
00:44
when you first start getting into
00:45
digital marketing or if you just jump
00:47
right into having a digital marketing
00:48
business you want to run your own
00:49
business is trying to be trying to do
00:51
everything
00:52
usually if i’m a recruiter me as a
00:54
business owner i know if somebody has
00:56
less than a year of experience in
00:58
digital marketing they tell me that they
00:59
do everything uh i know right off the
01:01
bat that you don’t actually do anything
01:02
very well which is nothing against you
01:04
that’s just the reality of the situation
01:06
there’s no way you do
01:07
social media as well as somebody who’s
01:09
done social media straight and devoted
01:11
themselves to the last year if you’ve
01:12
been doing everything in the digital
01:13
space so the first thing is niche down
01:15
that can be really difficult i know
01:17
because you may not have one area that
01:19
you’re super excited about however you
01:21
kind of sometimes you kind of have to
01:22
fake it a little bit and i hate to say
01:24
that but really when i first got into
01:25
seo which is my
01:27
kind of bread and butter right now i
01:29
wasn’t actually that interested in seo i
01:31
was somewhat interested in but i knew
01:32
that i had to niche down in order to get
01:35
um
01:36
employers to take me seriously employers
01:37
or clients depending on where you’re at
01:39
to take me seriously so i focused on seo
01:42
from there what you find is actually
01:44
jordan peterson talks about this it’s
01:46
kind of a funnel so at the beginning you
01:47
have to really constrict yourself
01:49
you constrict your opportunities but
01:51
after that then it opens right back up
01:53
so once you get a year or two of
01:55
experience in seo if you find yourself
01:57
in a marketing firm or you have a you
01:59
just have a good network or what have
02:00
you um you can start expanding out and
02:03
doing digital advertising content
02:04
marketing social media or what have you
02:06
i’m not saying seo is necessarily the
02:07
right field for you
02:09
but um that’s one example so number step
02:12
number one niche down step number two is
02:14
certifications so just do some research
02:16
on google after you find that niche
02:19
maybe ask around um
02:21
i would say try to get the top three to
02:23
five
02:24
certifications in that specific arena if
02:26
you’re looking for seo um jump on my
02:28
website i’ll have an article up um that
02:31
talks about this specifically i mean you
02:33
can kind of see like what
02:34
recommendations i would have for um for
02:36
certifications
02:38
um but yeah generally the top three to
02:40
five is gonna be pretty good the key to
02:42
that is actually like being disciplined
02:43
and learning what’s in the certification
02:45
and not just figuring out how to pass a
02:47
test because really if you’re asked
02:48
about it that could backfire on you
02:51
so step two get certifications
02:54
preferably the top three to five
02:55
recognized certifications in that
02:57
specific niche
02:58
tip step three is going to be working
03:00
for a small business
03:02
so um i know one person that i was in a
03:04
master’s program with she worked at her
03:06
mom’s um like beauty salon i did uh
03:10
digital marketing for or i did start
03:12
doing seo some digital marketing for a
03:14
restaurant that i was bartending at at
03:15
the time
03:16
um
03:17
if you have a relationship with a local
03:18
business it’s going to help out a little
03:19
bit more but really this is just free
03:21
work you’re doing free work um i did
03:24
that free work for eight months before i
03:26
got an internship you could probably do
03:28
it shorter if you wanted to
03:30
but really ultimately once again as an
03:32
employer if i see that somebody’s worked
03:35
for free for eight months that means
03:36
that proves to me that you actually have
03:39
gotten your hands dirty that you have a
03:41
good idea of what you’re doing and most
03:43
importantly that you’re gonna stick to
03:44
what you’re doing nobody’s really going
03:45
to do free work for eight months and
03:46
then just give up on a new job a month
03:49
so number three is working for a local
03:51
business
03:52
number four
03:54
is going to be um
03:55
or number three really the end of that
03:57
is going to be putting together a case
03:58
study so after that i would put together
04:00
that case study
04:01
so after taking that certification you
04:03
should have a good idea of um the
04:05
metrics or key performance indicators is
04:07
kind of what you call in digital
04:08
marketing that you should kind of be
04:10
tracking to it’s not that you have to
04:12
increase sales by x amount it could just
04:14
be some more
04:15
um what you sort of call micro
04:17
conversions
04:18
um or just uh sort of softer key
04:21
performance indicators nobody’s going to
04:23
expect you to increase sales by 100 of
04:24
small business in your first three
04:26
months and if you do then great you
04:27
should start your own uh marketing firm
04:29
because you clearly have a gift
04:31
um so putting together that case study
04:33
so to reiterate number three is work uh
04:35
get together for a local business get
04:37
together with a local business to do
04:38
some free work
04:40
preferably one you already have a
04:41
relationship with as it’s a little bit
04:42
easier not impossible if you don’t
04:44
though
04:44
um and put together a case study after
04:47
that is going to be number four is
04:48
networking which is probably the most
04:49
important part especially for longevity
04:51
in this field
04:52
so if you’re in denver um add now i
04:55
believe is a new name it was added to
04:57
for a long time i was just at their
04:58
event on thursday i should know this but
05:00
add now is a great uh resource in denver
05:03
um generally if you’re in any
05:05
metropolitan area there’s usually
05:07
at least you know two or three different
05:09
ad groups i know aaf is like the acronym
05:11
for like an advertising group in america
05:13
that has groups for young professionals
05:15
all over the u.s
05:17
meetups is a great way so i know there’s
05:18
some search engine meetups here in
05:20
denver i’m sure they’re all over the
05:21
place web design i know there’s a lot of
05:23
meetups there um if you’re in a if
05:25
you’re in more of a remote spot i know
05:28
that you could do like virtual there’s
05:29
quite a few virtual meetups especially
05:31
in the post covid world um so even if
05:33
you’re not in a much more metropolitan
05:35
area you can do it that way as well
05:37
so
05:38
to reiterate
05:39
number one
05:41
is niche down
05:43
number two
05:44
is to uh
05:46
get certifications preferably i’d say
05:48
about three to five
05:49
number three is to find a local business
05:51
that you preferably already have a
05:53
relationship with that way it’s a little
05:54
bit easier to get in the door
05:56
do some free work for them
05:58
get together case study number four is
06:01
network
06:02
all right
06:03
this is lauren with digital nomad
06:05
lifestyle uh you can find me on
06:07
instagram at official digital nomad
06:09
lifestyle which is a pro maybe the
06:11
longest handle on instagram
06:14
if anybody finds a handle longer than
06:16
that
06:18
i don’t have anything to give you yet
06:19
but uh i’ll be impressed see if yeah uh
06:21
put in the comments if you guys can find
06:23
a handle longer than mine i i uh
06:26
that would be difficult uh
06:28
the digital nomad lifestyle um on
06:31
youtube and we have a facebook group
06:33
under that same name as well and then
06:34
digitalonemylifestyle.com
06:36
for uh blogs and we also have an email
06:38
newsletter sign up on there as well
06:40
alright until next