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Semrush Review 2025: Is This the Best Tool for You?
I started using Semrush in 2019, when I started my digital marketing company, and it’s been my main digital marketing software since then.
It’s helped me huge in building Digital Nomad Lifestyle, whether that’s from airports, beach cafes, co-living hubs, and coworking spaces. (Actually writing this from the Jamaican Jungle)
If you’re a blogger, freelancer, or remote entrepreneur looking for a smarter way to grow traffic, this review is for you.
This is not a techy breakdown or a paid hype piece. It’s a practical guide to what I use Semrush for, where it excels, where it’s worth the money—and where it might not be.
What Top Blogs Cover vs. What They Miss
Most top Semrush reviews explain features and compare prices. But here’s what they miss:
- How Semrush fits a digital nomad’s mobile workflow
- Budget hacks for maximizing your trial or lower-tier plans
- Mental relief from using one tool instead of five
- Using Semrush to improve client reporting while abroad
- The full-scope of Semrush capabilities beyond just SEO
My Favorite SEO Tools at a Glance
| Feature | Rating (1–5) | Why It Matters for Nomads |
| Keyword Research Part of the SEO Toolkit | 5 | Saves time with a TON of filters, so you can get relevant, niche keyword ideas. Pro tip – Start with Chat GPT to list out as many keyword possibilities as possible. Then strip these keywords down to the “Root keyword” – the most important keyword in the query.From there put those keywords into Semrush and use the massive amount of filters to filter our keywords containing X, or with X user intent, etc.If you’re using Chat GPT alone for KW research, your strategy is in trouble before it even starts… |
| Site Audits Part of the SEO Toolkit | 4.5 | Automated checks of a website’s health (200+ points).Pro tip – Setup notifications to get notified about this weekly. You always want to find problems on the site before the client does. Trust me…. |
| Keyword Gap Tool Part of the SEO Toolkit | 5 | Find the keywords that your competitors rank for that you don’t. Pro tip – if you’re looking to figure out how certain websites get such a great share of voice on Google Search – this tool is a goldmine. |
| Organic Research Tool Part of the SEO Toolkit | 5 | This tool is pretty damn sweet, you can put any website in, and see the top performing SEO pages for that website.Pro tip – This is a great way to see which pages of your competitors are actually driving traffic. If you have something more valuable or up-to-date to say about one of those topics, then create some content around it! |
| Position Tracking Part of the SEO Toolkit | 4 | This tool allows you to track your keyword rankings, along with whether you are showing up in Gemini results for those keywords / in map pack results, etc.Pro tip – take this tool with a grain of salt, like all digital metrics. It’s best to use this with GSC rankings to triangulate your actual rankings a bit. Also – setup rankings in multiple geo’s – for most clients I have rankings set for their city, then their state then in the US in general. So you can see how you’re ranking on different scopes. |
This paragraph contains affiliate links. I earn a commission if you make a purchase, at no extra cost to you.
Semrush – Beyond SEO
- AI Dashboard – This tool is awesome!
- It works by taking a look at your business and others in your industry, and gives recommendations on where you fall short and where you can optimize
- It analyzes what people are searching for in Chat GPT for both you and your competitors, as well as complaints for you and competitors – so if someone doesn’t like that your website doesn’t mention clear pricing, or doesn’t have detailed bio’s of your team members it will tell you.
- While it can be used to optimize for showing up more in Chat GPT results – it goes way beyond that, and I use it now for all new clients for more comprehensive market research.
- Agency Partners – This is a lead generation tool from Semrush to help digital marketers drive leads. It’s a tool I use as well, and it’s only $90 a month!
- Pro tip – you can set up notifications about new leads to be sent to your Whatsapp number.
- AI Writing Assistant New for 2025, it helps refine headlines, meta descriptions, and outline blog structures. While not a full writer replacement, it’s great for speeding up workflows.
- Traffic And Market Plans – This is a great tool to go deeper into competitive positioning, and audience targeting.
- It will show you a complete analysis of you and your competitors to show where you’re positioned, where you fall short, where you’re winning, etc.
- Be aware – you and your competitors need to have a lot of traffic to benefit from this tool. It’s best for larger companies – for SMB’s the data can be a bit sparse.
- Social Plans – There is also a complete social media tool that we use for Digital Nomad Lifestyle to post and track our social media results.
- There’s A Whole Marketplace – Like WordPress plugins, Semrush has a whole suite of tools that are being added to everyday!
This paragraph contains affiliate links. I earn a commission if you make a purchase, at no extra cost to you.
Real-World Use Case
I used Semrush to plan and optimize my “How to Get Fast WiFi Anywhere in the World” article.
- Researched keywords using Keyword Magic Tool
- Used Content Template and SEO Checker to structure the post
- Monitored performance using Position Tracking
Even while I was on the move from Portugal to Colombia, I had full visibility on how the post ranked and what to tweak.
How Semrush Compares to Other SEO Tools
| Tool | Best For | Weakness | Digital Nomad Friendly |
| Semrush | A full breadth of digital marketing tools available, but you can pick and choose which tools you want! | Price point | Yes |
| Ahrefs | Link building | Steep learning curve | Partial (desktop only) |
| Ubersuggest | Keyword / Content Research | Limited functionality | Not ideal for scaling |
Who Should (and Shouldn’t) Use Semrush
Best For:
- Freelancers with SEO or content clients
- Bloggers and affiliate marketers
- Entrepreneurs running content-driven sites
- Full-service marketers looking for one tool to do everything
Not Ideal For:
- Total beginners with no revenue yet
- Social-first creators for pure social media work, there are cheaper tools
Additional Insights Just for Digital Nomads
- Offline Mode Prep: Plan research sessions while online so you can work offline later.
- Batch SEO Tasks: Use travel days (trains, flights) to review reports or plan content.
- Client Deliverables: Use Semrush’s automated reports to save hours each week.
- Mobile Efficiency: Use browser-based access when Wi-Fi is weak.
- Tool Consolidation: Replace 3–5 apps by using Semrush for research, tracking, and content.
Final Verdict: Is Semrush Worth It in 2025?
If you rely on digital marketing for visibility, revenue, or client retention, then yes—Semrush is a powerful tool that can streamline your workflow. It’s not cheap, but the value is there for creators serious about growth.
Start with a free trial, then find the tool that you need the most, buy that tool, use the software a bit to make sure it’s a good fit – then move into the other tools.
I started with the most basic membership in 2019 and as time has gone on I’ve added and removed functionality to find the perfect digital marketing solution for me. I recommend doing the same.
As a digital nomad, it saves time, simplifies processes, and keeps you competitive—even on the road.
This paragraph contains affiliate links. I earn a commission if you make a purchase, at no extra cost to you.
Frequently Asked Questions
Is Semrush beginner-friendly?
Yes, but you’ll need a few hours of studying to unlock the full scope of capabilities of the tools. They have a whole suite of tutorials / trainings to help you in this.
Can I use Semrush while traveling?
Yes. It’s browser-based and accessible globally, though best used on desktop.
What’s the most useful Semrush tool for freelancers?
Position Tracking and SEO Audit are essential for client work.
Is Semrush worth it on a small budget?
Start with a free trial. If you have even one paying client or monetized blog, the ROI justifies the cost.
Can I collaborate with a VA or team on Semrush?
Yes, higher-tier plans allow team collaboration and shared projects.
Does Semrush work well for international SEO?
Absolutely. It offers location-specific insights for targeting multiple regions.
How often should I run a site audit in Semrush?
Once a month if the site is static. Weekly if you’re pushing new content or redesigning.
Final Thoughts
If you found this article useful, I only ask that you use this link to signup for a trial or a Semrush package.
It helps me create more useful content like this 🙂
Explore more practical tools, strategies, and tips to grow your remote business here:
https://digitalnomadlifestyle.com/blog/
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